Brand Culture

Corporate culture

Core values: Self discipline and social commitments

 

Mission:

 Improving the living standards of mankind through continuously innovating the application of forestry resources.

 

Principles:

Competition & cooperation, exploration, progress and sharing

The company is committed to win-win cooperation with partners and competitors, identifying and solving problems, seeking continuous improvement, actively shouldering responsibilities, pursuing innovation and value creation, and sharing benefits with its employees, partners and the entire society.

 

Vision:

 Building a world-leading enterprise in the development and utilization of forestry resources.

 


Brand Image

The logo consists of a capital “S” from "Sonbon", with green as the principal color, and three overlapped rhombuses which form an arrow representing the company’s commitment to technological innovation, and pioneering and aggressive spirit; divided by S, the upper and lower parts form two hands, which embody the company’s commitment to competition and cooperation with partners and competitors and the cooperation, trust and harmony among its employees; the color of the logo changes from dark to light, representing the growth of a pine tree and implying the three phases of birth, maturity and prosperity.

 


Product Brand

The company offers a variety of products based on pines and borneol flakes. Product brands are mainly inspired by the green and natural pine forest. The company’s private brands can be interpreted to help each and every client appreciate the unique greenness, natural quality and flavor of pine forest.

Public attention
weibo
Industrial sales hotline:
0731-22624759
Consumer goods sales hotline:
0731­-28814999
National unified service line:
400-705-7750
Public attention
Weibo
Industrial sales hotline:
0731-22624759
Consumer goods sales hotline:
0731­-28814999
National unified service line:
400-705-7750